In the fast-evolving GameFi space, visibility & engagement are key to success. Monsta Mash partnered with Koinpr to build a strong brand, scale its community & attract investors.
This case study dives deep into why each aspect of the campaign was important, how Koinpr executed it, and the significant impact it created in just two weeks.
Why Monsta Mash Needed Koinpr to Overcome GameFi Challenges
Monsta Mash faced several key challenges that could hinder its ability to grow, attract investors, and become a major player in the GameFi space.
Why was strong brand positioning important?
GameFi is a highly competitive industry with dozens of new projects launching every month. Without a strong narrative and identity, even promising projects struggle to capture attention. Monsta Mash needed to stand out with a clear, compelling brand story that would resonate with gamers, investors, and media alike.
Why was massive community growth on X and Telegram necessary?
For any Web3 or GameFi project, community engagement is the foundation of success. Platforms like Twitter (X) and Telegram act as the primary communication hubs, where projects announce updates, attract players, and generate organic word-of-mouth marketing. Without an engaged community, adoption and investor interest would be minimal.
Why were high-converting PR & ad campaigns essential?
Even the most innovative GameFi projects can go unnoticed without proper media exposure. PR and ads ensure that the project is:
- Seen by the right audience (gamers, investors, and industry experts)
- Featured in high-authority publications that build credibility
- Driving traffic to the website and community channels
Why was influencer (KOL) marketing crucial?
Key Opinion Leaders (KOLs) play a vital role in shaping the sentiment around crypto and GameFi projects. Their endorsements help projects gain trust and reach a wider, more engaged audience. For Monsta Mash, working with respected industry influencers was necessary to establish credibility and drive investor confidence.
Why did Monsta Mash need investor confidence?
Unlike traditional games, GameFi projects rely heavily on community-driven investments and token pre sales. But with a volatile market, attracting investors requires trust, transparency, and clear growth metrics. Without a compelling investor narrative, raising funds becomes an uphill battle.
Despite having an exciting GameFi model, Monsta Mash struggled to gain initial momentum in a competitive market. That’s where Koinpr’s strategic approach came into play.
How Koinpr’s Strategy Delivered Massive Growth for Monsta Mash
1) Viral Gamified Community Campaign
To generate buzz, Koinpr designed a 5-stage adventure-based challenge, encouraging engagement while offering massive crypto rewards. The “Find Trump” contest became a viral hit, boosting engagement.
- Daily leaderboard updates to encourage ongoing participation.
- Exclusive token rewards for top-performing users, increasing long-term retention.
2) Koinpr’s PR Strategy: 400+ Media Placements for Monsta Mash
To establish Monsta Mash as a credible GameFi project, Koinpr leveraged top-tier media outlets to maximize visibility and credibility.
- Published on Binance, MarketWatch, Business Insider, Coinspeaker, AP News, BSCNews, CoinMarketCap, AMBCrypto, and TradingView.
- 400+ articles distributed across major crypto and finance websites
Result: 700K+ impressions & 289K+ reads, making Monsta Mash a trending topic
Why this was important?
Without media coverage, even promising projects struggle to gain traction. By securing high-authority placements, we ensured that Monsta Mash was positioned as a serious player in the GameFi industry.
3) How Koinpr 2.5X’d Monsta Mash’s Twitter & Telegram Community
Building a loyal and engaged community was a top priority. Koinpr implemented a mix of organic and paid growth strategies to drive participation.
- Twitter Growth: From 9,578 to 19,050 followers (+95%)
- Telegram Growth: From 2,637 to 3,414 members (+30%)
- Website Engagement: Daily active users jumped from 165 to 4,091 (+2,500%)
How we did it:
- Hosted AMAs, giveaways, and interactive campaigns to boost engagement
- Leveraged PR and influencer collaborations to attract organic followers
- Created viral content and ad creatives tailored for X and Telegram
4) Ads & Banner Placements: Expanding Reach
To amplify Monsta Mash’s visibility, we ran high-converting ad campaigns across key platforms, which resulted in the following :
- CTR: 1.97%
- Total Clicks: 32,000 +
- Major GEOs: USA, Japan, India, Vietnam, UK
- Platforms: Mobile & Web Banner Ads for maximum exposure
Why this was important?
Organic growth alone isn’t enough. Paid media ensures that a project reaches the right audience at scale, converting views into engaged users.
5) Koinpr’s KOL Marketing: How 10+ Influencers Boosted Monsta Mash
Crypto investors and gamers trust influencers more than traditional ads. That’s why we collaborated with top-tier KOLs in the GameFi space , which resulted in :
- 10+ KOLs engaged, including BSCNews, and Gev Crypto
- Total KOL Impressions: 228K+
- Engagement Rate: 5%
- Follower Gain: 10K+
Why this was important?
An influencer’s recommendation carries more weight than paid ads. By selecting trusted voices in the industry, we positioned Monsta Mash as a must-watch GameFi project.
The Game-Changing Results: How Koinpr Scaled Monsta Mash
| Metric | Before | After | Growth |
| Twitter Community | 9,578 | 19,050 | +95% |
| Telegram Members | 2,637 | 3,414 | +30% |
| Website Engagement | 165 users/day | 4,091 users/day | +2,500% |
| Total Impressions (PR, Ads, KOLs) | – | 2.5M+ | Massive |
| Investor Confidence & Funds Raised | – | $200K+ in 10 Days |
Why Koinpr?
- 400+ Tier-1 Media Placements
- 2.5M+ Impressions from PR, Ads & KOLs
- $200K Raised in 10 Days
- 2.5X Community Growth in 2 Weeks
- 3K+ App downloads
Want to Scale Your Project?
Book a consultation with Koinpr today and take your GameFi project to the next level.