MeTrade navigates the volatile crypto market by building trust, visibility, and engagement. With thousands of exchanges competing, success means becoming the go-to platform.
They understood this reality all too well. Despite being a technically advanced and user-friendly trading platform, it lacked the strategic positioning and media presence needed to command authority in the crypto space. The team recognized that without a powerful narrative, aggressive brand expansion, and multi-layered engagement, MeTrade risked getting lost in the noise.
That’s where Koinpr stepped in. With an ambitious vision and a no-holds-barred approach, we deployed a precision-engineered marketing campaign that transformed MeTrade from a contender to a recognised force in the Web3 trading ecosystem.
The Challenges: Why MeTrade Needed a Market Disruption Strategy
Every growing brand faces hurdles, but in the crypto sector, these challenges are amplified by market skepticism, information overload, and community-driven sentiment. MeTrade needed to overcome the following roadblocks to scale at an unprecedented pace:
1) Limited Media Presence & Brand Trust
Even with great technology, MeTrade was like a quiet kid in a loud room. They lacked media coverage and trust. Why? No articles in top news sites like Binance or CoinMarketCap. Traders didn’t trust them with their money.
Why does media matter for crypto platforms?
Think of media features like report cards.
- Without a strong presence in Tier-1 media publications, MeTrade struggled to position itself as a leader in the crypto auto-trading space.
- Potential traders and investors lacked trust signals, critical for platforms handling large volumes of financial transactions.
- Competing auto-trading platforms already dominated mainstream crypto media, making it imperative to disrupt the narrative and secure prime media real estate.
2) Community Growth & Engagement Gaps
Crypto isn’t just about trading, it’s about communities. MeTrade’s social media was like a party with no guests. No viral tweets or influencers talking about them and users didn’t stay long or invite friends.
- Crypto auto-trading platforms don’t just attract users, they cultivate communities that fuel long-term engagement.
- MeTrade needed an interactive social strategy to transform passive followers into vocal brand evangelists.
- Without structured engagement campaigns, social channels lacked the momentum to drive high-quality user participation.
3) Inefficient Marketing Execution & Scaling Limitations
Running high-impact campaigns requires speed, precision, and scalability and MeTrade’s marketing team needed a frictionless execution model that allowed for rapid-fire campaign rollouts without operational bottlenecks. The company sought a partner who could handle execution end-to-end, from influencer engagement to strategic media buys, without straining internal resources.
The Strategy: A Two-Pronged Market Domination Approach
Koinpr implemented a dual-strategy approach that combined the power of Expertise on Demand (EOD) and Koinpr Studio, ensuring that MeTrade could rapidly scale brand authority, user acquisition, and media influence without losing momentum.
Strategy 1: Koinpr EOD
Why is on-demand execution critical in crypto marketing?
The Web3 landscape moves faster than traditional markets. If an auto-trading platform doesn’t capitalize on trends instantly, opportunities are lost forever. Speed and scalability define success.
We rolled out targeted audience campaigns designed to foster organic discussions, boost referrals, and increase on-platform activity making MeTrade trend across multiple regions. By collaborating with influencers, we amplified credibility and introduced MeTrade to high-value investor circles.
Why It Worked:
Social proof drives crypto adoption – trending topics create urgency and demand.
Influencers act as credibility multipliers, reinforcing MeTrade’s legitimacy to a skeptical audience. The campaign cultivated an engaged following, leading to sustained long-term user retention.
Strategy 2: Koinpr Studio – Unrivaled PR & Media Expansion
Why is premium PR essential for crypto platforms?
Investors don’t just look at a platform’s features, they look at its reputation. Media placements in leading publications validate a project’s legitimacy.
MeTrade secured 225+ media features across major crypto and financial outlets, establishing its presence as a serious contender in the industry. This visibility was further amplified through homepage takeovers on Binance, CoinMarketCap, TradingView, and Todayq, ensuring that every key player in the market saw MeTrade front and center. To capitalize on this momentum, high-CTR ad campaigns were strategically optimized, driving maximum conversions while reinforcing brand recall, making MeTrade an unavoidable name in the Web3 auto-trading ecosystem.
Why It Worked:
- Media validation establishes trust, which is non-negotiable for investor confidence.
- Homepage dominance ensures visibility among the most serious crypto traders.
- High-performing ad creatives led to a significant boost in user acquisition.
Results & Impact: The MeTrade Takeover
What This Campaign Proves
With EOD and Studio, MeTrade was able to reduce campaign turnaround time and seize real-time opportunities, combining PR, influencer marketing, paid media, and social trends yields the highest ROI, furthermore engagement metrics confirmed that a structured Web3 marketing strategy leads to superior results. Brand perception, validated by media presence and social proof, plays the most significant role in onboarding new users.
Conclusion: The Power of Precision-Driven Marketing in Web3
MeTrade’s collaboration with Koinpr wasn’t just a marketing campaign, it was a full-scale industry takeover. The fusion of Expertise on Demand and Studio execution proved to be a game-changer, reinforcing that in the crypto space, visibility and trust are the two most powerful assets.
Looking to replicate MeTrade’s success? Whether you’re an emerging Web3 platform or an established player seeking market domination, Koinpr’s data-driven, high-impact strategies can position your brand for unparalleled growth.
Contact Koinpr today and start your journey to industry leadership! Book a call here.